We are proud of and thankful to the following sponsors...

idverde is Europe’s leading provider of green and outdoor services, which range from professional open space management to grounds maintenance, landscape construction, landscape design and build, biodiversity management, arboriculture and more. With a network of depots across the UK we offer our clients nationwide coverage, delivered from local depots using locally based teams.


idverde is committed to engaging with local communities in the areas where we work, and is a long-time supporter of the regional In Bloom competitions which encourage local people to use horticulture to transform their communities. We are delighted to sponsor Heart of England in Bloom and support this regional competition which showcases the passion and dedication of gardeners and volunteers  throughout the region.


For more information on idverde, visit www.idverde.co.uk

Amberol Heart of England in Bloom

Amberol have been manufacturing self-watering planters for over 40 years, working in partnership with Britain in Bloom groups, councils, schools and businesses across the UK, helping create stunning floral displays to keep Britain beautiful.


Made from sturdy recyclable polyethylene, Amberol’s self-watering planters come in a range of styles, sizes and colours, including tiered planters, wood effect barrels, hanging baskets and stone effect troughs. As most planters need watering no more than once a week even in the warmest weather, using Amberol’s self-watering planters reduces time, saves money and cuts down on maintenance. Planters can also be customised with signage and logos and are available in a wide range of colours.


Amberol also manufacture and supply external and internal litter bins, including recycling bins to help make a visible difference to the UK’s public spaces.


For more information about Amberol’s range of products, visit www.amberol.co.uk, email sales@amberol.co.uk or call 01773 830 930.

BID Logo 2020.jpg

In October 2015, businesses in Newcastle town centre voted in favour of creating a Business Improvement District (BID) for Newcastle-under-Lyme. We work with our partners to deliver our three major objectives: to promote Newcastle; develop a distinctive Newcastle experience; and to foster growth, development and investment.

The BID is a not-for-profit company which is operated by a management team, governed by a board, and works closely with other partner organisations to lobby, support and deliver a range of projects and events. The BID is funded mainly by a levy which is based on the rateable value of businesses within the BID area.

BID Manager Amy Williams said, “funding part of the Britain in Bloom campaign has always been an important scheme for the BID and fits very well within our objectives set out in the 5 year business plan.”  The floral displays make our town more attractive to visitors, the local community and people who work in the area.  Newcastle-under-Lyme has consistently over achieved in this prestigious competition and we are very proud that we can be a part of making that happen.  



Amy Williams

BID Manager