Donna Loasby became the 'Britain in Bloom Coordinator' for Newcastle-under-Lyme in 2010. Her role is to raise awareness of the Bloom campaign and to create a network of support from businesses which she has done successfully and increased sponsorship year on year. Her experience has encouraged the community, schools and businesses to participate in planting projects, environmental initiatives and local competitions to make Newcastle a better place to live, work and invest. She was instrumental in introducing a new logo and brand strategy to further promote 'Newcastle in Bloom'. She has a Postgraduate Certificate in Management from Staffordshire University and gained her RHS Diploma in the Principles and Practices of Horticulture from Reaseheath College, Cheshire. Donna is a Committee Member and Judge for Heart of England in Bloom.