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Heart of England in Bloom


Why should I join Britain in Bloom?

Yellow Flowers


Aims & Benefits

The aims of the Heart of England in Bloom are to encourage local communities to improve and care for their local environment through imaginative planting of trees, shrubs, flowers, conservation and recycling projects and to eliminate eyesores that blight our streets such as litter, graffiti and vandalism.


The campaign is based on three RHS core themes

            Horticulture |  Environment |  Community


By taking part in the campaign local communities can benefit from, an increase in civic pride, a long term improvement of their local environment, a boost to the local economy including regeneration of run down and disadvantaged areas as well as a boost to tourism.

In addition, the campaign stimulates volunteer work minimisation and conservation issues. Overall it promotes a tremendous sense of community pride and above all fun whilst addressing sustainability, recycling, waste.




City:  100,001 - 200,000

Small City:  35,001 - 100,000

Large Town:  12,001 - 35,000

Town:  6,001 - 12,000

Small Town:  2,501 - 6,000

Large Village:  1,001 - 2,500

Village:  301 - 1,000

Urban Community:  2500 and over

Town/City Centre/BID



Emma Sibbing

Tel: 07917 276687




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